It’s been a long wait, but now we can finally share the new campaign from Ontario Public Health, shot by our Jamie Way, which points out that it’s not always better to give than to receive.
Developed by Toronto agency Rain 43, the “Friends don’t give friends Chlamydia” campaign uses a series of 15-second videos, English and French posters located on college campuses, and a dedicated website to inform young adults about the disease and help them avoid the shame of passing it on to an unsuspecting partner.
The videos tell fragments of a story about a young man named Jason who contracted Chlamydia after a sexual encounter with a woman he met at a party.
CLICK TO VIEW JAMIE WAY’S REEL
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